# Use-Cases: Project Teams

**1) Social Listening:** *See Where and How You Are Being Featured*

* **Crypto-Native Coverage:** The only crypto-native platform that tracks all crypto-relevant platforms (e.g., Social Media, Farcaster, Discord, Telegram, Podcasts, Research).
* **Crypto-Native Precision:** Eliminate false positives and filter out bots through a proprietary crypto-native social graph and advanced ML algorithms.
* **Smart Alerts:** Identify and track FUDs, defamations, and negative sentiments that warrant attention and responses.

**2) Social KPI:** *Set the Right KPIs to Incentivize the Team and Monitor Your Performance*

* **Mindshare:** Quantitatively measure the mindshare of your project across socials and evaluate campaign effectiveness.
* **Sentiment:** Quantitatively track the market sentiment on your project and how it changes over time.
* **Smart Follower:** Quantitatively track high-quality social interest in your project and its growth over time.

**3) Mindshare Analytics:** *Analyze and Grow Your Mindshare*

* **Mindshare Decomposition:** Understand where your mindshare currently comes from, which accounts are discussing your project, and in what way.
* **Mindshare Benchmarking:** Understand the difference in mindshare between your project and competitors, and how it changes over time.
* **Mindshare Growth Analytics:** Identify strategies to grow your current mindshare and recognize high-quality accounts that have shown an organic interest in your project or space.

**4) KOL Analytics:** *Work with the Right Accounts and Hold Them Accountable*

* **KOL Mapping:** Map high-quality KOLs in specific verticals with a comprehensive list of metrics (social ranking, content engagements, content quality, location, etc.).
* **Emerging KOL:** Identify and engage with high-quality emerging KOLs who have an outsized impact.
* **Performance Tracking:** Systematically track the number of commissioned content, social reach (impressions, engagements, smart engagements, etc.), and impact on mindshare.

**5) Market Intelligence:** *Gain Market Insights and Make More Informed Strategic Decisions*

* **Market Narrative Mindshare:** Track narrative rotations in real time and identify emerging narratives and trending themes.
* **Market Token Mindshare:** Track trending tokens and projects to understand where attention is being directed.
* **Market Event Calendar:** Track major upcoming events across the entire space, specific verticals, and competitors.
* **Market Smart Following:** Track aggregated smart followings, trending projects, and understand where social interest is being directed.


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